FOR IMMEDIATE RELEASE	July 11, 2005
iAdvantage Adds Two Executives to its Board of Advisors Larry Laws and Rick Rose bring pharmaceutical industry knowledge to iAdvantage
CARY, NC (July 11, 2005)  —  iAdvantage CEO Fate Thompson today announced the appointment of Larry Laws of Maverick Sales and Rick Rose of Dendrite International to the company's Board of Advisors. Laws will also serve as chairman of the iAdvantage Board. "Our advisory board has played a significant role in ensuring we have the right feature set in eStudy Manager™ and that we effectively take it to the pre-clinical market," said Thompson. "Larry and Rick bring a great deal of experience and skill in these areas, and we look forward to their advice and counsel." Larry Laws of Maverick Sales has been working with iAdvantage as a consultant in recent months to help the company prepare for the launch of eStudy Manager™. "iAdvantage has something very special with eStudy Manager™," said Laws. "I firmly believe the company is going to revolutionize how data is collected and reported in the pre-clinical space." Rick Rose joined Dendrite in 1999 as a Vice President of Business Development, and he is currently serving as the Vice President and General Manager of Dendrite's Interactive Marketing business after stints as Vice President of Sales and Marketing and Vice President of CRM. "I'm very interested in helping iAdvantage bring automation to the pre-clinical space, which is one of the last bastions of the pharmaceutical world that has not benefited from automation," said Rose. About iAdvantage Software, Inc. iAdvantage creates value for its clients by improving data communication, productivity, real-time business intelligence and time to market. This is achieved through the use of the company's electronic study management software for development and pre-clinical life science studies (pharmaceutical and biotechnology). With eStudy Manager™, scientists increase their productivity in study design, eNotebook design, data collection and data reporting while saving time, money and maintaining data integrity (complying with 21 CFR Part 11 regulations). iAdvantage is headquartered in Cary, North Carolina, near the life science and biotech hub of Research Triangle Park. More than 140 life science companies in North America and Europe use the company's products in their research and development. For more information, please visit www.iadvantagesoftware.com or call 919-469-3888. About Dendrite International Founded in 1986, Dendrite International (NASDAQ: DRTE) provides sales, marketing, clinical and compliance solutions and services to global pharmaceutical and other life sciences companies. With clients in more than 50 countries, including the world's top 20 pharmaceutical companies, Dendrite strives to be the first source for expert promotional and sales effectiveness solutions. For more information, please visit www.dendrite.com. About Maverick Sales Maverick Sales provides services to streamline and enhance companies' sales functions. The company delivers Outsourced Executive, Sales Process Consulting, and Outbound and Inbound Telesales services. Maverick Sales is led by hands-on sales professionals with the real-world experience, knowledge and passion necessary to truly empower a sales force. For more information, please visit www.mavericksales.biz.
For more information, contact: Phillip Bunton Director of Business Development iAdvantage Software, Inc. 919-469-3888 ext. 126 pbunton@iadvantagesoftware.com	Megan Haney Maverick Marketing (for iAdvantage Software) 919-459-2768 mhaney@maverickmarketing.com
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